Why does design exist?
This event was recorded. See the talks at ixda.no/talks/why-does-design-exist
Tickets were free, thanks to the support of our sponsors
Why does design exist?
What designers and the companies who employ them got wrong about design, and how can they make it right
Highlights
- Back to business basics
- Designers have made big assumptions too
- Design is a catalyst to competitive advantage, not magic
- ROI is shared math
- Your North Stars are really one star in a constellation
This interactive and inspiring talk explored the differences between why design exists as a practice, a methodology, and a functional unit and why so many of us struggle to understand these differences.
Ryan shared practical techniques that designers and the people who work with them can use today—like literally today—not only to make better things in the world but also to imagine surprising new ways to make better decisions.
The challenges and opportunities of design are plenty; learn how to catalyze new value while ensuring care and respect for others is part of the equation.
About the speaker
