Designing for chaos: Design System(s) at TIDAL
How do we deliver complex digital solutions or large marketing campaigns with small teams in a culture of short deadlines, last-minute changes, multiple stakeholders, and high secrecy? How do we enable team members to be independent and proactive while ensuring Brand consistency? How do we collaborate in an around the clock design operation in different time zones?
This talk explores the journey of creating and implementing Design System(s) at TIDAL and how it was applied to such a variety of media and products, from the redesign of tidal.com and sign up to in-app content as playlist covers.