Designing for chaos: Design System(s) at TIDAL

How do we deliver complex digital solutions or large marketing campaigns with small teams in a culture of short deadlines, last-minute changes, multiple stakeholders, and high secrecy? How do we enable team members to be independent and proactive while ensuring Brand consistency? How do we collaborate in an around the clock design operation in different time zones?

This talk explores the journey of creating and implementing Design System(s) at TIDAL and how it was applied to such a variety of media and products, from the redesign of tidal.com and sign up to in-app content as playlist covers.

About the speaker

Erik Ferrier

Design Leader with a passion for Design Systems, Design Strategy and music. Born and raised in Paris, I'm currently living in Oslo where I work as TIDAL's Head of Design, leading an amazing Design Team spread between here and New York. Areas of Expertise: - Building agile, robust cross-disciplinary design teams - Defining, implementing and maintaining Design Systems - Lead Workshops and co-creation processes - Design Thinking - Creative Leadership - Brand Awareness - User-centered Design