Getting UX Metrics Right

You've been walking backwards. You've been asking what the right metrics are— instead of how the metric relates to the outcomes you care about.

In this talk, Ryan will share an approach to setting desirability objectives and measures (POKRs) and how they are the key to connecting design decisions to business outcomes.

He’ll share lessons learned from working at Apple and from Weird Al Yankovic that helped him discover a better way communicate and track design impact business results over time—scorecards.

About the speaker

Ryan Rumsey

Ryan Rumsey is the author of Business Thinking for Designers, founder of Chief Design Officer School, and CEO of Second Wave Dive; a foundational community for the next generation of design leaders and executives.

For 20+ years, he worked as a designer and executive at Apple, Electronic Arts, USAA, Nestlé, and Comcast. Highlights include designing the first capitally funded Learning Management System at Apple, using CSS as a security measure, selling design systems before asking for buy-in, and building teams of incredibly talented and impactful designers, developers, researchers, PMs—humans.

He is a father, a husband, and an avid fan of Liverpool Football Club. His life experiences include working on a farm, acting in a Staind music video, and living in an eco-cohousing community.