UX research superpowers

With case studies from Aftenbladet and Bergens Tidende

Your UX research teams are spread thin. The the list of research projects is growing. You want to know what your users feel about your product, and whether their happiness is going up or down. But you don't have the time and resources to do it well. Or, maybe you do?

Marius Tendeland Horne and Magnus Vestøl Helgesen from Schibsted News Media explain how they used AI to distill signals from users into production decisions — faster and at scale.