The State of Product in Norway

How does product management work in Norway in 2023?

In the last five years, there has been an uptick in product manager roles and we have seen a shift from project teams to product teams. How do these teams work? Do they follow similar processes? How do they use research and metrics?

To find out, we teamed up with Marius Røstad and Ida Aalen and created a survey that looks at how product management is done in Norway today.

Survey results

The findings from the survey will be released soon.

What was in the survey?

The survey asked how product management is organized where you work; what the process looks like, how decisions are made, how input is gathered, what role research plays, and more.

We will be releasing our findings in June 2023, so please be sure to contribute before the survey closes.

Who is behind this?

This survey has been created by Marius Røstad and Ida Aalen. IxDA Oslo is promoting it with them and the team at Produktleder.no.

Data processing details

We used Typeform to run the survey. Marius Røstad is the data processor for the survey. Questions about the survey can be directed to pmsurvey@twentyeight.no.

Testing

Getting UX Metrics Right

You've been walking backwards. You've been asking what the right metrics are— instead of how the metric relates to the outcomes you care about.

In this talk, Ryan will share an approach to setting desirability objectives and measures (POKRs) and how they are the key to connecting design decisions to business outcomes.

He’ll share lessons learned from working at Apple and from Weird Al Yankovic that helped him discover a better way communicate and track design impact business results over time—scorecards.

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